Our MediaSuite Products

Media companies are looking to improve their efficiency in reaching their audiences.

alfa Media has created the perfect solution for the current paradigm shift in editorial departments.

We create and manage all content centrally once and for all.
We automatically re-purpose for different channels and media.
We meet the challenges from the new media efficiently.

The World Used To Be Simple

Journalists and editors would write their articles on a typewriter or by hand on a piece of paper. At best they would only have a vague idea of the final appearance of their work. Then the paste-up artists would take over and trans-form the notes into columns, articles and pages.

Later the paradigm shift of desktop publishing came along and today the concept of the digital full page production is universally accepted.

Challenges Through New Media

Concepts and procedures remain valid until a change of objectives or conditions in the environment demand a rethinking of your basis.

The rapid development of the Internet and the possibilities of the digital media that the Internet provide, represent such an earth-shaking change.

Many media companies simply decided to export the content of the printed paper from the editorial system years ago, in the early days of the Internet. They have developed the appearance of the content accordingly.

Now that the Internet and a number of new digital media have come of age, the question arises; how can the media company gain optimal value from these media?

It is obvious, that a mere reproduction of printed media is not sufficient – the new possibilities require new proce-dures and tools, which immediately results in the need for system changes to accommodate this.

The sheer mass of opportunities for publishing in different channels and media plus the changed conditions in the technical environment for the editorial staff, forces a new paradigm shift.

It is our claim that once again the editorial staff will focus more on the actual content, and back-end subsystems and specialists will take over the technical process of editing publications for individual media.

That is why we have developed a solution for media neutral content production and content processing.

We call this MediaSuite

MediaSuite fact sheet

alfa Media Partner GmbH
Carl-Zeiss-Str. 27 • D-63322 Rödermark • Tel: +49 (0)6074-3104-0
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