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Did you know ...
that alfa Media now has installed the alfa NewsSuite solution at 7 properties at Journal Register Company in the US? Read more here...
See also
References
alfa News letter
alfa Events
2010-07-19
alfa customer forum: Customer Relationship Management with alfa AdSuite Enterprise
Read more
2010-07-05
Change in the management at alfa Media
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2010-06-22
Documentation 2.0 – the alfa Media Wiki
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2010-05-18
alfa Media develops for the iPad
Read more
2010-03-26
alfa customer days 2010: New business models and innovative new products
Read more
Streamlining the Display Workflow with alfa AdBridge
Lean workflows and and effective processes – alfa AdBridge helps optimize the entire display workflow.
The manual allocation of motif files allows the full digital templates that are delivered by customers, agencies and external typesetting services in various file formats and via different channels to be reviewed, compared with advertising motifs relating to orders and, finally, allocated.
In addition to the actual motif files, it is also possible to allocate any number of additional documents, images and/or logos directly to the digital motif folder of an order.
The directory structure of the existing content management system (alfa MediaStore or alfa OpenMedia eCMS) serves as the input mechanism for the publisher's motif files. All the relevant motif files for allocation to an alfa AdSuite Enterprise order are provided in this directory structure.
With its varied functional scope, alfa AdBridge provides greater transparency in the advertising business and as an "order manager" helps ensure secure and stable processes.
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